11 Aug '17, 12pm

10 Tips to Make Your PDFs SEO Friendly

10 Tips to Make Your PDFs SEO Friendly

Once upon a time, there was a myth that Google found PDFs impenetrable . Try as SEOs might, their PDFs could not enter the lucrative realms of Page 1. Google, the story went, simply could not decipher the contents of a non-HTML document. That myth has since been unceremoniously busted by Google. Back in 2011 , the world’s most popular search engine said: “Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.” They even come with their own tag in SERPs to alert users that the result is PDF-based: Optimizing PDFs for SEO, however, remains a largely untapped opportunity. Google can crawl, index, and rank the documents, but simple best practices are often under-utilized or just unknown. PDF documents often contain a large amount of rich content that Google is able to index, which should really make them perfect fodder for ...

Full article: https://www.searchenginejournal.com/pdf-seo-best-practice...

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10 Tips to Make Your PDFs SEO Friendly

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