07 Jan '13, 9am

Quite simply, if you have a global presence, your SEO strategy should be global as well.

"But can't I just optimize my U.S. site and then translate it?" Sound familiar? I can't tell you how many times I've heard that from large global organizations. If only it was that easy. Unfortunately, it's not. The fact is, SEO presents unique challenges for global organizations, especially when the offering is essentially the same, but accessible worldwide. Developing an SEO strategy for a global brand in one country is no easy task; but just thinking about launching that brand globally can be overwhelming for some. However, as daunting as the task may seem, if you have a strong international presence, you should start thinking about SEO globally from day one. If you don't – depending on how your Web sites are managed and how your technology is setup – optimizing your site for just one country might create more challenges in the long run. Ultimately, when you eventually ...

Full article: http://searchenginewatch.com/article/2065062/Is-Your-SEO-...

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