10 Aug '17, 11am

5 Ways to Boost Your SEO With Third-Party Review Sites by @amelioratethis

5 Ways to Boost Your SEO With Third-Party Review Sites by @amelioratethis

Everyone agrees reviews are good for business, but many business owners and marketers still view them with resentment. It’s understandable. Keeping your profiles up to date and respond to customer reviews – whether they’re positive or negative – is a lot of work. It’s yet another to-do item in a growing list of requirements to “be good at SEO.” Fortunately, the return on investment with reviews is real. UGC marketing platform Yotpo looked at 30,000 business websites from a variety of industries over a period of nine months after they started using reviews as part of their marketing strategy. Here’s what it did for their site traffic: Clearly, reviews are good for SEO. But, why exactly? Let’s review (pun intended). 1. Semantic Search With the rise of semantic search, third-party review sites are more important than ever before. What is semantic search ? An SEJ writer summed...

Full article: https://www.searchenginejournal.com/third-party-review-si...

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