08 Aug '17, 1pm

10 Awesome Evergreen Content Ideas for E-Commerce Websites by @jasonacidre

10 Awesome Evergreen Content Ideas for E-Commerce Websites by @jasonacidre

E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. Simply put, evergreen content is informational or reference material that remains useful and relevant long after it’s been published on a site. This kind of content is vital, especially for e-commerce websites that rely heavily on business sales to stay on top. Take, for example, a site selling clothing and accessories. Shirt styles and dress designs may come and go, but product size charts and care instructions remain standard. Related: Why You Need to Create Long, Evergreen Content Investing in creating a pool of evergreen digital assets for ...

Full article: https://www.searchenginejournal.com/evergreen-content-ide...

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