After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for “rest...
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website?" And, in many cases that approach, while somewhat shortsighted, works well. But, for many marketers, making a slight adjustment in how they approach their ma...
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation wa...
Whether you are sending out standard link requests, link exchange requests (not advised, but still happens), guest post requests, or any other types of link building correspondence, you will have more success if the webmasters and bloggers see you as a real person, not a nameless, fac...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons: Consumers have changed the way they na...
Promoting your infographic is the fun part. Infographics, because they’re both highly visual and informative, have the potential to go viral. This is especially true within specific niches or industries. Effective promotion starts with a good plan. Who is the audience for this infogra...
![[Infographic] The Current State of Smartphones by @smorgs13](http://static.buildingfree.com/assets/pages/4f/44/4f440275e5b830cf96443bf56d6297c7_100.jpg){kind=small}
Smartphone users check social media 20 times per day 4 out of 5 minutes on a smartphone are spent on mobile applications Users spend more time on Facebook & Twitter through their phone than they do on their desktops Apple comes first in ‘most purchased’ smart phone, with Samsung in se...
![Google AdWords Enhanced Campaign CPCs Grow 6% [Report]](http://static.sgimpact.com/assets/pages/f5/73/f5731b093eee155da253754386e37fe1_100.jpg)
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year using Adobe’s Media Optimizer. They f...
Year-on-year (YOY) growth for non-branded organic traffic & revenue*, corrected for “not provided”** and viewed in the context of overall traffic growth. (Measuring YOY growth is a good way to adjust for seasonality, as it eliminates the impact of industry trends & general brand growt...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd...
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting . While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This s...
Stephan’s revelation that additional listings appear with author snippets when one hits the back key is very cool! I have to remember this one when trying to persuade a publisher client that they need to go with authorship markup. Misfires can be addressed by adjusting structured data...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Emarketer predicts t...
This morning Blekko announced that its tablet search app , izik , is now available for the iPhone and Android devices. Currently there isn’t a Blekko mobile app but the mobile web version of the site is optimized for smartphones. Izik for iPad became available in January. Blekko has m...
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Sh...
”We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms in the SERPs and...
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