The #1 Reason Why Position #1 Doesn’t Matter: As the layout of search engine results pages continues to chang...

The #1 Reason Why Position #1 Doesn’t Matter: As the layout of search engine results pages continues to chang...

searchengineland.com 29 Apr '16, 2pm

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet , also known as a direct answer . (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt o...

Five of the most interesting SEM news stories of the week

searchenginewatch.com 29 Apr '16, 11am

Mother’s Day is coming soon! And to celebrate Yahoo has released a report on consumer search insights revealing important trends about Mother...

Should You Convert Your Blog Posts for AMP? by @highervis

searchenginejournal.com 29 Apr '16, 11am
Should You Convert Your Blog Posts for AMP? by @highervis

SEO PowerSuite SEO has never been easier for newbies and pros alike. Rankings, backlinks, competitors, reports, analytics - you name it - all...

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

analytics.blogspot.com 28 Apr '16, 6pm
Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Digital Attribution helps you combine and interpret siloed data sources, apply data-driven attribution modeling, and optimize your digital ma...

7 of the Best Branded Instagram Videos April 2016

reelseo.com 29 Apr '16, 1pm

BBQ Pulled Pork Fries Serves 4-6 Ingredients 8 medium russet potatoes 2 pounds pork shoulder 3 tablespoons olive oil 1 tablespoon salt 1 tabl...

New Merchant Center Feed Rules helps you submit your product data into Google...

adwords.blogspot.com 27 Apr '16, 5pm

Finding the right customers on Google Shopping starts with your Merchant Center product feed:...

Call-to-Action Buttons and Action Triggers: Alternate Wording for More Email ...

seosmarty.com 27 Apr '16, 3pm

Colors of calls-to-action are pretty important Contrast of the call-to-action is even more im...

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