5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

reelseo.com 29 Jul '14, 2pm

The World Cup turned out to be the prime global marketing event of the year, and arguably the biggest marketing event of all time. The Super Bowl is, of course, the annual Belle of the Advertising Ball. Both sporting events attracted millions in sponsorship and merchandising rights, and we at marketing tech company Unruly tracked the most-shared branded videos from both tentpole events. Videos were ranked by the total number of shares (though we also track views like others) because this is the true measure of social currency, buzz and advocacy. 5 Key Marketing Findings From the 2014 World Cup and Super Bowl Below are 5 key social video fi...

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