3 ways to improve link equity distribution and capture missed opportunities

3 ways to improve link equity distribution and capture missed opportunities

searchengineland.com 22 Sep '17, 2pm

There are a few different methods I use, depending on the resources I have at hand. Occasionally, I’ve had clients who just went through a migration that moved their old website to a staging site. If this is the case, you should be able to configure Screaming Frog to crawl the staging environment (you may need to ignore robots.txt and crawl nofollow links). After the crawl is complete, simply export the data to a spreadsheet and use Find/Replace to swap out the staging domain with the root domain, and you should have a comprehensive list of old URL paths.

Now You Can

searchenginejournal.com 22 Sep '17, 6pm
Now You Can

Facebook has introduced a new option for muting people and pages which is a little less anti-social than unfollowing or unfriendliness them. ...

How to use demand generation channels to effectively expand your reach

searchenginewatch.com 22 Sep '17, 11am

My strong recommendation is to start off with content-based keyword targeting first; this gives you more control over what is being targeted ...

A Web Dev's checklist for maintaining page speed - Portent

portent.com 21 Sep '17, 8pm

It’s obvious to say that all websites need upkeep, but often times they are left as “good enough.” Collecting dust, attracting hackers, slipp...

Google's Ranking Algorithms Dynamically Change Based On Query & Context

seroundtable.com 20 Sep '17, 12pm
Google's Ranking Algorithms Dynamically Change Based On Query & Context

(Q) Is there a one size fits all approach to ranking signals in Google?(A) No! Wow, that is similar to what I said on Twitter. (Q) So you act...

Using Ngram Phrase Models to Generate Site Quality Scores

seobythesea.com 22 Sep '17, 5am
Using Ngram Phrase Models to Generate Site Quality Scores

In general, one innovative aspect of the subject matter described in this specification can b...

The Weekly Measure: Social Media KPIs, 2018 Trends & Not Creepy Content

verticalmeasures.com 22 Sep '17, 3pm

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest u...

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