Google says Dynamic Search Ad targeting will soon get better

Google says Dynamic Search Ad targeting will soon get better

searchengineland.com 30 Jun '16, 7pm

Google announced it will be adjusting how Dynamic Search Ads are triggered over the next few months. The goal is to improve ad relevance on queries. From the announcement : For example, ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like “iced coffee.” As the updates roll out, performance may fluctuate, says Google. You’ll want to keep an eye on the search terms report even more vigilantly than usual with DSA campaigns during the transition period to see how query matching is affected. About The Author Ginny Marvin As Third Door Media's paid media reporter, Ginny Marvin writ...

Five most interesting search marketing news stories of the week

searchenginewatch.com 01 Jul '16, 12pm

So basically this is all the latest search-related news that you may have missed over the last week, and frankly nobody would have blamed you...

Erica McGillivray on Nurturing and Growing a Community #MarketingNerds

searchenginejournal.com 01 Jul '16, 10am
Erica McGillivray on Nurturing and Growing a Community #MarketingNerds

http://media.blubrry.com/marketingnerds/p/content.blubrry.com/marketingnerds/SEJ_Marketing_Nerds_94_Understanding_TFIDF_One_of_Google_s_Earli...

AdWords Changes in 2016: What You Should Care About

portent.com 01 Jul '16, 12am

Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike som...

Daily Search Forum Recap: June 30, 2016

seroundtable.com 30 Jun '16, 8pm

Google Maps Testing Video Verification For Businesses As you know, you need to verify your business on Google My Business to be listed as a v...

How To Use LinkedIn For Marketing

searchenginepeople.com 27 Jun '16, 12pm

Ever wished you could do something like your Facebook page on LinkedIn? You can, with a Compa...

Customer Behaviour Analysis: A potential million-dollar business opportunity

webseoanalytics.com 27 Jun '16, 6am

During the last couple of years, Google analytics have released a number of reports that allo...

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