Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Sarcasm aside, how strict PPC advertiser policies may actually benefit us

searchengineland.com 19 Apr '18, 2pm

General consumer protection. It’s fortunate that most jurisdictions also have extensive legal frameworks for consumer protection. But if you’re in the advertising program, Google may simply ban you if it determines your business model is in a regulated field, illegal or just at a high risk of misleading or defrauding customers. Feed quality and feed contents . Google Shopping works best for consumers if Google has a well-maintained and truthful feed to work with. If a feed contains certain banned or restricted products or landing pages where, say, misleading health claims are made, the items may be disallowed. But make no mistake: The Sher...

How to integrate SEO into the translation process to maximize global success

searchenginewatch.com 19 Apr '18, 6am
How to integrate SEO into the translation process to maximize global success

If you already have agency support for SEO as part of your integrated digital marketing strategy, deciding to just outsource the translation ...

10 Ways You Can Create Urgency to Increase Conversions & Sales by @AdamHeitzman

searchenginejournal.com 19 Apr '18, 11am
10 Ways You Can Create Urgency to Increase Conversions & Sales by @AdamHeitzman

One of the best ways to make more conversions and sales is to create a sense of urgency in your marketing. The longer someone deliberates ove...

Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking

semrush.com 19 Apr '18, 10am
Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking

If you know what you are looking for, you can use the default settings, where Google does a data dump into Analytics for your convenience, he...

What Does Natural Language Processing Mean for Writers, Content, and Digital Marketing? An Essay.

portent.com 19 Apr '18, 9pm

Cate worked in publishing and book publicity before moving to agency marketing. Since then, she's done media planning for the Democratic Sena...

Google: Mobile-First Indexing Switch Is Based On Technical Set Up, Not Search...

seroundtable.com 19 Apr '18, 11am
Google: Mobile-First Indexing Switch Is Based On Technical Set Up, Not Search Query Volume

As you may know, Google began rolling out the mobile first indexing process a few weeks ago, ...

How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from De...

cognitiveseo.com 19 Apr '18, 10am

Now little hack aside, you look at those keywords and it’s a very long spreadsheet; it doesn’...

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